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Total prizes reach 1000 
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I think it's safe to say, in this weekend of movie theaters being overrun by blue aliens and singing chipmunks, that The Princess and the Frog is not the smash-hit success that Disney was hoping it'd be. Which means that this is the seventh straight animated Disney movie that's underperformed at the box office (toss it on the pile alongside Treasure Planet, Brother Bear, Home on the Range, Chicken Little, Meet the Robinsons, and Bolt). And why? Two obvious factors jump out at me.
1. Nobody cares about Disney animation anymore. Why would your average joe on the street go see a Disney movie in theaters when they could just go down to Wal-Mart and buy Mulan II or Tinker Bell and the Lost Treasure for $5.99? Disney has oversaturated the market with so many direct-to-DVD animated movies, that when one of their films comes out in theaters, it's not a big deal anymore. Remember back in the 1990s, how the releases of Beauty and the Beast and Aladdin and The Lion King were on everybody's mind? That's because they came at a time when Disney animation was an event, something that everybody looked forward to. Then in 1994, The Return of Jafar ushered in the era of the direct-to-video cheapquel, quickly-assembled sequels made for a quarter of the cost that turned ten times their budget in profit, and the money-hungry Disney suits decided this was the way of the future, inadvertently dooming their theatrical division in the process. Out of eleven Disney movies released theatrically in the 2000s, only Lilo and Stitch was a success - and naturally, it got a whopping THREE direct-to-DVD sequels and an animated series, which made people absolutely sick of it.
2. When a Disney movie is released theatrically, they put it up against a movie it has no chance in hell of beating. This trend is more recent, but it's spelling death for a lot of otherwise decent films. In 2008, Bolt was released one week before Twilight, which was highly anticipated by a humongous fan base (never mind that Twilight fans are idiots). Thus, Bolt got his fuzzy little tail handed to him by a bunch of sparkly vampires and a shirtless werewolf. The Princess and the Frog was supposed to be the big hit of December, but where exactly was it supposed to experience that success when James Cameron's comeback vehicle Avatar blew it away in week two and Alvin and the Chipmunks: The Squeakquel actually outgrossed it in week three? And next in line is 2010's Rapunzel, which is being released one week before (get this) Harry Potter and the Deathly Hallows, Part I. Seriously? Why not just throw the film stock in the trash and save everyone a lot of trouble?
Something at Disney's got to shape up. Their animation division is in a pit and they just keep digging themselves deeper.
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Big hit world wide, but barely gets halfway through second arch with half-assed graphic novels (two issue graphic novel, really?).
Secondly, mainstream audiences seem to love the most blanal crap.
But remember Citzen Kane, Office Space, The Big Lebowski, and Disney's Best works weren't apperciated in their lifetimes.
And yeah, I see what you mean. A little white Shepherd vs. a sparkly vampire who's "hot"-looking. No contest.
People have simply become disenfranchised even more with Disney and as you mentioned, the straight to DVD crap that's become the pathetic trend of all of the movie industry is what's hurting them in the long run. The quest for the quick cheap buck is robbing themselves of the long term dollar that is the investment of the once proud Disney fan and families.
I honestly wouldn't be surprised if Mickey starts rampaging the city out of the frustration of Disney's failings again, hoho. XP
I honestly used to love Disney movies and I still do, but I just wish they'd show some humility and realize they're not a powerhouse anymore or at least not as powerful as they used to be.
The only ones really excited to see Princess and the Frog were animation buffs, not the general public. I highly enjoyed the film and plan to see it again before it exits theaters.
It just seems that modern kids have been raised on CG and adult-themed material for the past decade. (Seth McFarlane shows, popular teen shows/features, basically every animated-related film since 2004)
I hope it gets the attention it deserves when it hits DVD/Blu-Ray.
But its likely they think that by coming ahead of the competition a week before, thinking they won't get the trailing performance will bring them more success. Those suits at Disney are pretty damn arrogant if you think about it really.