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"Forever 16", the comic formerly known as "Maxwell Silver Hammer"
I think it's safe to say, in this weekend of movie theaters being overrun by blue aliens and singing chipmunks, that The Princess and the Frog
is not the smash-hit success that Disney was hoping it'd be. Which means that this is the seventh straight animated Disney movie that's underperformed at the box office (toss it on the pile alongside Treasure Planet, Brother Bear, Home on the Range, Chicken Little, Meet the Robinsons,
). And why? Two obvious factors jump out at me.
1. Nobody cares about Disney animation anymore. Why would your average joe on the street go see a Disney movie in theaters when they could just go down to Wal-Mart and buy Mulan II
or Tinker Bell and the Lost Treasure
for $5.99? Disney has oversaturated the market with so many direct-to-DVD animated movies, that when one of their films comes out in theaters, it's not a big deal anymore. Remember back in the 1990s, how the releases of Beauty and the Beast
and The Lion King
were on everybody's mind? That's because they came at a time when Disney animation was an event, something that everybody looked forward to. Then in 1994, The Return of Jafar
ushered in the era of the direct-to-video cheapquel, quickly-assembled sequels made for a quarter of the cost that turned ten times their budget in profit, and the money-hungry Disney suits decided this was the way of the future, inadvertently dooming their theatrical division in the process. Out of eleven Disney movies released theatrically in the 2000s, only Lilo and Stitch
was a success - and naturally, it got a whopping THREE direct-to-DVD sequels and an animated series, which made people absolutely sick of it.
2. When a Disney movie is
released theatrically, they put it up against a movie it has no chance in hell of beating. This trend is more recent, but it's spelling death for a lot of otherwise decent films. In 2008, Bolt
was released one week before Twilight
, which was highly anticipated by a humongous fan base (never mind that Twilight
fans are idiots). Thus, Bolt got his fuzzy little tail handed to him by a bunch of sparkly vampires and a shirtless werewolf. The Princess and the Frog
was supposed to be the big hit of December, but where exactly was it supposed to experience that success when James Cameron's comeback vehicle Avatar
blew it away in week two and Alvin and the Chipmunks: The Squeakquel
actually outgrossed it
in week three? And next in line is 2010's Rapunzel
, which is being released one week before (get this) Harry Potter and the Deathly Hallows, Part I
. Seriously? Why not just throw the film stock in the trash and save everyone a lot of trouble?
Something at Disney's got to shape up. Their animation division is in a pit and they just keep digging themselves deeper.
Supporter of King-Cheetah: DA's most underappreciated genius
And if you
, go read "Cantrip the Magic Rabbit": [link]
. What are you waiting for? Do it now! Go ahead, I'll wait for you to get back.
Do you miss MDetector5? I know I do! So visit his blog and get your much-needed Bee fix: [link]